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Any time they set food on a red carpet simultaneously, that moment became instantly iconic.
Ben Affleckand Jennifer Garner gave the world the same feels—whether they were canoodling at a Red Sox game or attending the Golden Globes, the world was enamored.
The process of discovering new beauty brands can sometimes feel like a treasure hunt.
There are so many gems lurking beneath our purview.
Malhotra said, “I think consumers and brands are more conscious today.
While the environmentally friendly component is a priority, Malhotra shared what a crucial part the packaging plays,“We created a packaging that communicates very easily and simply what the brand stands for because the human attention span is so little — last we heard it was 7 or 8 seconds (less than a goldfish!We even spoke to the Senior Brand Manager Sonika Malhotra, about the brand’s vision.One of our first impressions of their products is how vibrant the packaging is.Malhotra explained, “The most exciting part of building this brand has been meeting like-minded people who believe in the power of small, simple ideas and how the sum can be greater than its parts.From the formulas team believing that every shower and the water saved through our fast rinse conditioner is valuable, to the packaging breakthrough of 100% recycled materials, to the social partnership with Ashoka that makes you believe in the power of small acts that will make the world prettier and cleaner.” In keeping with the commitment to quality beauty and eco-friendly ethos, all of the brand’s products are vegan and cruelty-free, and the fragrances are infused with ethically sourced essential oils or absolutes (French heirloom lavender, Moroccan mimosa flower, or Bulgarian rose).